Isn't indie music boring!
Okay, perhaps that was a bit of a confused statement since indie encompasses a whole range of sub-genres nowadays but on the general scale of things, indie has definitely become something of a stale art.
Waves upon waves of talentless cretins seem to be banding together and regurgitating the same generic music toward the public’s faces for so long now that even some of them have managed to gain recognition (we’re looking at you Kaiser Chiefs, Franz Ferdinand, Killers) and now it would seem we live in an era where indie and pop reign supreme. Ian Curtis is likely turning in his grave.
Out of the horde of similar faces, haircuts and guitar riffs there often seems to be a band or two who actually show true potential and stand-out from the sea of ineptitude and simplicity which they were born into. Whilst Dananananaykroyd aren’t a defining example, they’re definitely reinventing the constraints of what indie can be and are having a damn good time whilst doing it.
Watch This! is the first true song and shows the band playing the exact music you’ll be hearing for the next forty-five minutes and it’s here that any listener will make their decision. You will either (1) Find the music and its art-pop sensibilities enjoyably fun and care-free or (2) Hate every single noise which emits from your speakers. The record's greatest strength and weakness is its craving for individuality and jovial musicianship. Though it has both those in spades, it’s still a mixed result.
The often raspy, screamed vocals are initially out of place and a questionable move by a band teetering on the mainstream (though Enter Shikari managed to get away with it so it seems the embrace of aggressive vocals has lightened in recent years) but they gradually take their rightful place within the record and sound increasingly more settled ase the album plays out. Saying that, we imagine some of you won’t be able to appreciate it and instead find it as another negative against the record.
The musical ability involved is genuinely impressive and it's tracks such as Totally Bone which flaunt their talent in the most enjoyable manners. It’s a catchy but cleverly crafted song which utilises the band's hyperactive persona flawlessly; the vocal shouts seem so much more at home when its backdrop is break-neck yet approachable guitars and well-timed percussion instead of sugary pop.
The band often walk lightly into math-art territory as well and though it’s not as intelligent or as fleshed out as say, Minus The Bear or This Town Needs Guns, it definitely shows a respectable amount of potential for future albums and is a welcomed heap of diversity on the record.
Infinity Milk deserves to be behind every 'Skins' promotional advert and added to the list of teenage anthems from the year 2009. It ticks every box in the “Book Of Things That Teenagers Will Absorb And Talk About For The Next Month” and while it holds more style than substance, it’s just too much bloody fun to care.
The record is so jumpy and unsettled that the listener is almost never fully able to settle or get comfortable while digesting it: this seems like an almost deliberate move by the band which again brings up the aforementioned point about its greatest strength being simultaneously its greatest weakness. Diversity and originality are fine and dandy but actually using it in a way which is both appealing and continuously interesting is another matter.
There’s a reoccurring motif within Danan’s sound and it can only be classified as being completely indifferent to any audience response. The entire record is like an artist’s canvas that’s been blasted with a shotgun full of paint over and over again. It doesn’t look well constructed or particularily attractive but it's good fun to stare at and you could find yourself a little hypnotized by all of the crazy colours. It’s just a shame they didn’t use a paint-brush.